I spent some time today learning some new tricks for linking to PDFs. Here are a few, using the works cited pages of my thesis as an example.
You can link to specific pages in the PDF, even if it lacks internal bookmarks: 1, 2, 3. You can set the zoom factor: 300%, 100, 50. You can toggle pagemode to bookmarks, thumbnails, or none. You can toggle the toolbar on or off. There are more. If you have a favorite, feel free to add it as a comment.